So. I’m post-Medill. This is weird. My plan, you see, extended as far as “Go to Medill.” It was a nice plan, incorporated about two years (kickass internship, application, attendance) of my life… Rounded out all of my ambitions, fame, fortune. Whatever. But. Graduation – both the act of doing so and the actual matriculation – have come and gone. And… I have no idea what I’m doing next.
What do I want to do? This is a question that keeps coming up. And it’s an irriating one, mostly because I don’t want to do *anything* specifically. I love having moving parts and my fingers in every part – yes I’m mixing metaphors. But seriously. I love doing brand strategy and marketing as much as I like government transparency initiatives, political reporting and metro issues. This is a problem, as one generally tries not to bridge the editorial divide…. at least that’s how it used to work.
My favorite parts of Medill weren’t necessarily the editorial – though @mpacatte is an amazing advisor and urban reporting was precisely what I was hoping for. Kellogg has probably taught me the most about brand strategy and organizational structure… parts of my mind that needed developing in addition to the journalism. But the flaw there is that no one is hiring – probably because they don’ know they need – a person who wants to use the journalism to shape the editorial, and who sees multiplatform consistency and development to be the way of the future. I can say the buzzwords – and the trick is, I think I can execute the strategy. But no one is innovating in journalism right now. We’re all clutching our pocketbooks, battening down the hatches, and waiting out the bankruptcy filings (the Reader was first out – as of yesterday)… Lame.